Many people have moved to remote work.
Remote work is the new way of working.
What are the benefits of remote work?
- More time with family
- No time spent in traffic during the daily commute of a normal 9-5 work week.
- Spending $0 on office space
- Meeting global talent.
- Remote work has made me more confident in my abilities. It can do the same for you.
What is the benefit of digital skills?
- To raise brand awareness
- For offering great customer service
- For generating leads and increasing revenue
What do companies need to take into cognizance of the fact that more people are online researching and seeking information to make purchasing decisions on products?
- People who know how to operate computers
- People who know how to promote products online
- People who know how to communicate online
Digital skills are a range of abilities to use digital devices. communication applications, and networks to access and manage information.
Digital skills help you do the following:
- create and share digital content.
- communicate and collaborate with others.
- solve problems for business owners
What are the 10 most valued digital skills you should be learning to fit into the new world?
1. Social Media
According to a recent study, there are more than 4.6 billion active social media users worldwide. The reports say they use an average of 7 social networks each month.
There is a 10 percent increase in global users yearly. Chances are this number will keep increasing.
Understanding social media and how it works is a core skill of the upwardly mobile creative or professional.
Social media is more than write a Facebook update or Twitter (now X) update. It is about understanding brands, media people, and consumers.
Businesses need to change the way they interact with their audience and learn new ways to connect customers with their websites or products. The goal is potential conversion.
Social media is useful for communicating with your customers and providing customer service.
2. Search Engine Marketing (SEM)
Why do you come up on Google when anyone types your name into the cursor?
Here's what appears when I type my name into the cursor:
What do business owners want?
They want to market their product, make profits, and generate revenue consistently.
That helps you be found on Google.
Search Engine Marketing is short for SEM.
It is the process, steps, and actions you carry out consistently to achieve a particular goal.
The goal is to help you be found on Google. That is your brand.
Search Engine Marketing helps business people raise brand awareness, create engagement, and make sales.
Do you know that 81 percent of internet users search online for a product or service to buy and they get as much as 70 percent of that traffic from searching on Google?
When you learn SEM, you get the skills needed to increase the visibility of a company's brand on Google or Bing. You can use paid advertising or build it organically. The company attracts web traffic and voila, they meet their goals.
That is why this set of people marketers, content managers, and website managers are busy optimizing websites and running ad campaigns to grow businesses.
Many online companies are growing quickly and creating a demand for people who have the technical or practical skills that they need.
Learning search marketing is a skill that many companies will pay for because it grows their business. Companies need visibility and learning this skill makes you desirable to companies who need this skill. A win-win for everyone.
3. Data Analytics
GlassDoor reports that data analysts can earn as much as $66K-$103K yearly.
Sounds juicy right?
During the COVID-19 pandemic, we learned that data can give us information that helps us have effective marketing campaigns.
When a marketing campaign is effective, it drives conversions, sales, and revenue.
"If you can't measure it, you can't manage it" - Peter Drucker.
A leader in the advertising sector, Peter talks about the importance of data and how it can help make smarter decisions and result in sustained growth in business.
When it comes to running successful campaigns, you need to run the numbers. Find the percentage of profit to be accomplished.
An international company will not spend its precious dollars on trends or guesses. They will do it for professional knowledge that can change the bottom line of their company.
If you maximize each campaign and make it effective, it will result in a good return on investment.
Analytics are needed for SEM and they work together to understand customers and how to attract and keep the attention of your audience.
4. Content Marketing
Content is often in the following forms.
- Blog posts
- Videos
- Podcasts
- Infographics
- Social Media for building a digital presence
All of these strategies help build a brand's digital presence. You need to do the hard work of the following:
- Optimize keywords
- Run advertising campaigns
- Prioritize content
A website or social media page is useful to its audience because of the content on it. This content helps your audience understand the benefits of your brand or company.
Content will help you drive brand awareness to your brand. It will help establish anyone as a brand, influencer, or thought leader.
So when you are a content marketer, the most important thing is creating content that is useful and relevant to keyword research and optimizing your content with an intelligent strategy.
Get experience and knowledge in content marketing and get a valuable and employable skill that sets you up for a good career or a business as a content creator.
The amazing book The Freelance Writer's Guide - How to Make $500 monthly for newbies is very useful in helping you start your career creating content for end users.
5. Email Marketing
When it comes to making sales in any sector, email marketing is the hat trick.
It always works.
This is the quickest way to get and nurture leads. It is the oldest way of direct marketing. It is very useful for the following:
- Customer acquisition
- Retention
All the best companies, big and small, use email marketing to create successful marketing campaigns.
All the digital marketers who know how it takes know the importance of funnels, welcome emails, landing pages, and websites. These steps are very important if you want a successful email marketing campaign.
- signup page
- placement on the website
- welcome email
- optimization of the platforms
These help you attract users and build engagement. People hardly ever change emails.
The best professionals know that email marketing is the secret to connecting with your customers.
6. Mobile Marketing
Mobile connectivity keeps growing across five continents.
97% of the world's population use mobile phones and with the increase in the use of smartphones, traffic online is better.
Ever since mobile traffic started exceeding desktop traffic, Google started a new strategy of indexing mobile traffic first. Any sensible web manager knows their websites must be mobile-friendly.
Google now has mobile-friendly apps for testing the usability of your website. If you are a website owner or blog owner, you can check if your website is mobile-friendly here.
When you create mobile-friendly content, it creates more chances for your brand to be found. Not everyone has a desktop so it increases the number of people who can find you on the internet.
7. Strategy & Planning
You have to learn how to create strategy and write plans for success.
For you and for your client.
Most businesses need a strategy and then a daily digital planner. When you plan, you can see the measurable results after at least three months.
Set KPIs.
Then identify strategies that you can use to accomplish your strategies.
Create digital strategies and campaigns to use in selling products and services for your clients. Some metrics you can measure are:
Inquiries from clients
Responses from emails
Sales
79 percent of experienced marketers say strategy and planning is important for any organization's success. Recruiters find it hard to recruit for this position.
This is a gap that you can fill if you learn the skill sets.
A great goal you can do for the first three months of 2024 is learning how to plan and execute a digital strategy for the company you work with.
Accomplish success that makes your client happy and document it so that you can use it for your next clients.
8. Social Selling
What is social selling?
Simple explanation:
This is when you use your brand's social media channels for business.
- You connect with prospects
- Develop a connection with your prospects
- Engage with potential leads
Many people in business need this skill. They need their business to connect with their audience. Engaging daily via social media channels will help to fill your pipeline and generate revenue for your business if you do it right.
As businesses understand the purpose and the value that social selling adds to their business, they will be looking for salespeople and marketers who can help do social selling via their channels.
Some of the tools you will need are:
- Email tracking tools
- Productivity apps
- Sales software
These help you connect with your audience. When you train to become a great social selling, you become a magnet for clients who want results.
9. Pay-Per-Click Marketing (PPC)
Salespeople who learn PPC are cashing out.
A popular marketer has a conversion rate of 2.35% for his landing pages.
He invents $1 to get a profit of $92. What great profit!
This is a popular way to get traffic quickly. A brand with big budgets can get their brands to appear on the first page of Google and as a result, drive massive traffic to their company websites.
A popular way to improve your brand's awareness is by using Google's AdWords program.
If you can understand impressions, reach, and cost-per-click, you will become very important to business people who want to make sales by running ads on Google.
10. Video
Video is the way to go in 2024.
From reels on Facebook, Instagram, and TikTok, this is the new way all kinds of people interact with each other and their brands.
It is education, entertainment, and fun.
YouTube is powerful and becoming more influential as the day goes by. It has made many content creators millionaires and they continue to cash out every month as they create relevant and engaging content.
TikTok and Instagram have made its influencers millionaires.
Video is popular.
Gen Z has jumped on the content creator train and they are making it on these apps too. Other chats like WhatsApp, Weibo, and WeChat are the go-to tools when we want to send an instant message among family or b2b communication.
I use WhatsApp to communicate with 70 percent of my clients. The audio quality is great and it does not use a lot of data. So it is practical for use on my end. No wonder the app has more than 2 billion users worldwide.
Also, video content has changed a lot, it is easier to consume in blog post format and entertaining and appealing for millennials.
For this reason, it connects the hearts of the viewers and the creators and is extremely useful for digital advertising.
Become a YouTube Creator: Join Here.
If you have any questions about the digital skills listed here, leave a comment. I will respond as soon as I can.
Ciao!
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Great post. Very informative.
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DeleteWOW thanks for all the information!!
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DeleteThank you, Kimmie.
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